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Advertisements Inspired Writing

Page history last edited by cathy.rode@spart1.org 13 years, 7 months ago

This page is designed to share the advertisements pieces we have written in class as a result of our  unit of study.  Our course text, Units of Study is based on the underlying framework that what we write should be inspired by what we read. From immersing ourselves in a variety of well-written advertisement text and spending time in close study noticing author's craft, we have each tried our hands at writing our own advertisement pieces.  Please post yours here and specifically address "What have you read that is like what you are trying to write?"  In other words, let us know your mentor text(s) and any author's craft you were intentional about implementing.   *Please add your first and last name and the title and author of your text with your post. 


Cathy Rode's Reflection of Unit of Study Advertisement and Propaganda. This unit went very well.  The students created a class noticing chart as I showed them advertisements on the overhead.  We created an anchor chart of what we noticed.  The students then were given different types of magazines to use as a way to create their own "noticings" as a team.  Then we created a collage poster for bandwagon advertisements and testimonials.  These were also used as anchor charts during the course of study.  Students then were given a rubric to create a commercial script and advertisement to perform in front of the class.  I gave a final assessment on propaganda and advertisement in a teacher created test.  Many standards were addresed during this unit and the students gained a hands-on perspective of being actual writers and speakers of commericals.  Overall, this unit is one that I will use again next year.

Cathy Rode 

Characters: Narrator (Bryce Brooks)

                             Sulley Mantari (Marco Espinoza)



Props:  Soccer Ball


(Marco is kicking the ball on the soccer field.)

Marco:  From the first game ‘til now, these shoes help me perform my very best!


Bryce:  Sulley is wearing Nike Soccer Pro shoes….guaranteed to help you kick further, faster, and more forceful!


Marco:  These shoes make me WIN!


Voiceover:  The shoes that make you win! (Bryce)




Lip Smackers Commercial


Katy:” mmmm” to lip smackers song (putting on chapstick while sitting on bench)

Heather :( comes up to Katy) Hey, Katy, What you got there?

Katy :( stops putting on chapstick & puts arms up) It’s new Lip Smackers Chapstick, it comes in all sorts of different flavors, here try some (throws a stick at Heather. Then puts glasses on)

Together: (slide to the left) mmmm smacka (4times)

Heather: Who’s that girl smackin’ that lip balm?

Katy: mmmm smacka (4 times)

Heather: Smells so fine I’d like to try some!

Katy: mmmm smacka (4 times)

Together :( flip glasses up) New Lip Smackers Chapstick, it’s a girls best friend! (put on chapstick)

(walk off of stage while putting on chapstick and saying mmmm smacka)

Voiceover: Go out to a store near you and get new Lip Smackers Chapstick, right now. Don’t be the only girl without it!    


  Characters commercial Nike shoes.docx                                                                                                                                                                                                                 



                                                                                                   commercial picture.doc                                                                                                                                                                                                                                                                           





















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